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the cart before the horse

1 Jan 1942

This will appear in October Popular and Women's Weeklies. horse advertisement ... the cart before the "THE Government tell us to eat potatoes and cheese because there are such lots of them." You've heard that remark? Well, it's rather putting the cart before the horse! These good supplies did not come by accident. The Government planned for them. Why potatoes and cheese? Because these two foods are the solid founda- tion of a balanced diet —the sort of diet which keeps you right up to the top of your form—fighting fit.
agriculture nutrition cereals food supply pork agricultural production cheese eggs meat potatoes rationing supply vegetables fats eating flour meals dairy cooking food supplies bacon recipes domestic life
Collection ID
HATOM
Document Reference
HATOM/10/135
Document Types
Ephemera
File Reference
HATOM/10
Identifier
10.1080/wtss.hatom.000010.135
Keywords
Agricultural Production Agriculture Bacon Cereals Cheese Dairy Eggs Fats Flour Food Supplies Meals Meat Nutrition Pork Potatoes Rationing Recipes Vegetables
Language
English
Note
Advert located on left-hand side of page.
Pages
1
Published in
United Kingdom
Series
History of Advertising Trust: O&M wartime book no 10
Themes
Rationing Supply Domestic Life Agriculture Food Supply Eating Cooking

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