the cart before the horse

This will appear in October Popular and Women's Weeklies. horse advertisement ... the cart before the "THE Government tell us to eat potatoes and cheese because there are such lots of them." You've heard that remark? Well, it's rather putting the cart before the horse! These good supplies did not come by accident. The Government planned for them. Why potatoes and cheese? Because these two foods are the solid founda- tion of a balanced diet —the sort of diet which keeps you right up to the top of your form—fighting fit.