This advertisement will appear during late November, December and January in the Trade papers covering Hotels, Caterers and Shop Assistants. "WHERE'S.... THAT....... WAlTRESS?".. When customers seem un- reasonable, as they sometimes will, make allowances for them—and answer with a smile. Most of us run a bit short of temper now and again, but in any family emergency we all know the value of good humour and mutual forbearance. Today, more than ever be- fore, we as a nation are one family; a family in which, as in other families, not all the members are as considerate, as unselfish, as thoughtful, as one could wish.