This advertisement will appear during late November, December and January in the Trade papers covering Grocers, Greengrocers, Fishmongers, Butchers, Hotels, Caterers, Shop Assistants and Co-operative Societies. DIFFICULT CUSTOMERS this war. Yes, we've got to win this war, and we shan't win it by blaming each other for annoyances which, if you work it out, are no one's fault but the enemy's. Food restrictions, staff shortage, customers in a hurry—it can all be traced back to the men who forced the war on the world.