This advertisement will appear during late November, December and January in the Trade papers covering Grocers, Greengrocers, Fishmongers, Butchers, Hotels, Caterers, Shop Assistants and Co-operative Societies. SILLY QUESTIONS When you're tired and out of sorts and a customer asks the question you've dealt with a hundred times already —smile as you answer. Im- patience is natural ; foolish questions are irritating; but irritation only upsets you— makes you more tired still. There's another side to the question.