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Green to start… Blue to win (ration books)

1 Jan 1944

This advertisement will appear in Selected October Popular and GREEN Women's Weeklies, 1944 to start.. BLUE to win! Why are there differences in the food allowances and priorities when a child reaches 5 or 6? Because by that time — thanks to the good start you've given him with the green ration book "extras" —he will have developed a set of strong little teeth and a healthy digestive system capable of dealing with the same kinds of meals as the rest of the family. So he changes to the blue book, and becomes entitled to full adult allowances of all rationed foods and, because he is still growing, to a certain priority on milk, too.
health education healthcare children nutrition cocoa eggs fish fruit meat milk oranges rationing schools supply vegetables oil schooling welfare price control licensing dairy coupons ration books
Collection ID
HATOM
Document Reference
HATOM/9/143
Document Types
Ephemera
File Reference
HATOM/9
Identifier
10.1080/wtss.hatom.000009.143
Keywords
Children Cocoa Coupons Dairy Eggs Fish Fruit Healthcare Meat Milk Nutrition Oil Oranges Ration Books Rationing Schools Vegetables
Language
English
Note
Advert located on right-hand side of page.
Pages
1
Published in
United Kingdom
Series
History of Advertising Trust: O&M wartime book no 9
Themes
Rationing Supply Health Welfare Licensing Price Control Education Schooling

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