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Calling all mothers

1 Jan 1944

This advertisement will appear in Late May and June (Selected) Popular and Women's Weeklies, 1944 The right food and good eating habits lay the foundation of health and happiness THE CHIEF FACTS to remember in feeding children of any age are that, in proportion to their size, children need more of the body-building foods (milk, meat, fish, cheese and eggs, dried milk and dried eggs) than do adults: And to gain their fair chance in life children must have their full rations and allowances. So no giving part of their meat and cheese, for instance, to grown-ups, and no putting their priority milk into the family tea-cups! Use nearly all the Points coupons in the children's books for foods of body-building and protective value: tinned milk, meats, and fish, peas and beans, dried fruits (including prunes), etc.
health healthcare children nutrition beans cheese cocoa eggs family fish fruit meat milk maternity mothers oranges peas publications rationing supply vegetables welfare price control licensing dairy food supplies coupons ration books
Collection ID
HATOM
Document Reference
HATOM/9/121
Document Types
Ephemera
File Reference
HATOM/9
Identifier
10.1080/wtss.hatom.000009.121
Keywords
Beans Cheese Children Cocoa Coupons Dairy Eggs Family Fish Food Supplies Fruit Healthcare Maternity Meat Milk Mothers Nutrition Oranges Peas Publications Ration Books Rationing Vegetables
Language
English
Note
Advert located on right-hand side of page.
Pages
1
Published in
United Kingdom
Series
History of Advertising Trust: O&M wartime book no 9
Themes
Rationing Supply Health Welfare Licensing Price Control

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