Late December and January This advertisement will appear in Popular & Women's Weeklies and February Monthlies. CHILDREN are continuously building — building bones, teeth, tissue, nerves and muscles. They draw the building material from the food they eat. If the food is unsuitable, or lacking in quantity, their development is spoiled. It may be very difficult to make up for it in after life, no matter how good their food then may be. Therefore, where there are wartime shortages, " fair shares for everyone " means that for certain foods, children must come first.