This advertisement will in the Trade Press during May and June, 1944 The new ration book will come into use on 23rd July, 1944, the first day of week No. 1 and ration period No. 1 of the new rationing year. Except for Milk, for which no change of retailer is allowed, there will be complete re-registration. You may accept registrations or re-registrations as from May 22nd. WHAT THE RETAILER HAS TO DO See that the holder has filled up the space on page 8 of the ration book and has written your name and address in the proper space on page 6.