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London Bakers! Help to release this ship

1 Jan 1941

LONDON BAKERS! HELP TO RELEASE THIS SHIP Save shipping space Issued by The Ministry of Food, London, S.W.1 This ship is one of a convoy of 10 carrying Wheat 3,000 miles to London: through dangerous seas. Yet only 9 need have carried wheat for bread, and the London Bakers, realising the importance of this saving in shipping, are organising a drive to popularise National Wheatmeal Bread during the week of July 21st to 26th. It will not be the fault of the London Bakers if Londoners are not converted to National Wheatmeal Bread.
Civil Defence Region
Region 5: London
Collection ID
HATOM
Document Reference
HATOM/10/44
Document Types
Ephemera
File Reference
HATOM/10
Identifier
10.1080/wtss.hatom.000010.044
Keywords
Baking Bread Cereals Freight Shipping Publicity Retail Wheat
Language
English
Locations Discussed
London
Pages
1
Published in
United Kingdom
Series
History of Advertising Trust: O&M wartime book no 10
Themes
Rationing Supply Retail Consumer Goods