London gives a lead. Intensive drive to sell National Wheatmeal Bread

CO- . London . S.W.1 WHEATMEAL BREAD make an intensive, . Neville House When the London bakers were told of the importance the Ministry attached to the popularising of National Wheatmeal Bread and that its universal consumption throughout the country would save one wheat cargo in every ten, they ordinated effort to persuade all their customers to eat it. The London bakers have determined that it will not be their fault if Londoners are not converted to National Wheatmeal Bread. By shop display, sales contests, and supported by general Ministry of Food publicity, they are making sure that the week of July 21-26th will be a memorable one.