This advertisement will appear in May Popular and Women's Weeklies and Monthly Magazines 1949 a bouquet for Mother ... for being careful all last winter never to miss giving orange juice and cod liver oil. But some mothers don't know that these are just as necessary all the year round. two vital foods Why are they so necessary? Because orange juice and cod liver oil are foods; not just medicines to ward off winter ills, but everyday foods, rich in the vitamins so much needed during the critical years of growth between birth and five years —and after.