RELEASE THIS SHIP It is one of a convoy of ten carrying wheat three thousand miles to London; ploughing a hazardous journey through dangerous seas. Yet only nine need have carried wheat for your bread. if everyone ate National Wheatmeal Bread the tenth ship could be released for other vital cargoes. Here is the reason. National Wheatmeal Bread utilises 10% more of the wheat—in other words National Wheatmeal requires only nine-tenths of the quantity of wheat to produce the same weight of bread as white flour.
- Civil Defence Region
- Region 5: London
- Collection ID
- HATOM
- Document Reference
- HATOM/10/45
- Document Types
- Ephemera
- File Reference
- HATOM/10
- Identifier
- 10.1080/wtss.hatom.000010.045
- Keywords
- Baking Bread Cereals Freight Shipping Publicity Retail Wheat
- Language
- English
- Locations Discussed
- London
- Note
- Advert located on left-hand side of page.
- Pages
- 1
- Published in
- United Kingdom
- Themes
- Rationing Supply Retail Consumer Goods
