Your BREAD is part of the war

Your BREAD Bread is a great sailor. It uses more ships than any other item of food. In 1939 we baked 4,000,000 tons of bread. Think of the ships that needed — and we are baking even more bread now! We haven't rationed bread and you can still get a cheap loaf and as much of it as you need. We have introduced National Wheatmeal Bread which uses 10% more of the wheat grain and so saves shipping. Also it retains most of the wheat-germ containing the important vitamin B1. We ask you to be careful with bread — don't stint yourself or your family but don't on any account waste it.