History of Advertising Trust: O&M wartime book no 4

User icon Taylor Kenkel
26 August 2022
527 items

A file of newspaper adverts relating to the British government's publicity campaigns. Topics addressed in the adverts include the need to register for ration books; the need to save shipping space by avoiding the waste of food; and the importance of consuming nutritional foods, including carrots, potatoes, dried eggs, fish, and cheese. Other topics covered include the provision of nutritional foods and milk for children; the provision of National Milk Cocoa for young workers; the loaning of vehicles for the war effort; public transport provisions in London; and the issue of post-war bread shortages. Publicity campaigns represented in the file include the promotion of National Wheatmeal Bread; road safety campaigns to prevent deaths by motor vehicle drivers during the blackout; the Food Facts campaign, with seasonal recipes and advice for housewives on the stretching of rations; and the Dig for Victory campaign, which aimed to increase home food production.


Food Facts No.157 New potatoes
Do you observe the Code?
Food Facts No.7
My brakes let me down on the hill
Food Facts No.179 More recipes for the new salt fish
Food Facts No.165 Cut these out for your kitchen scrapbook
Food Facts No.280 Delicious dishes from left-over bread!
Food Facts No.125 frugal but festive
My brakes didn't act, Officer
True stories No.1 It isn't worth it
Food Facts No.22
Food Facts No.14
Food facts No.133 This is the Food Fact we must NEVER forget
Sultanas are cheap and plentiful
Food Facts No.262a To all employers… National Milk Cocoa
Dogs (must be carried on the escalator)
Navigation on the road?
Safe conduct
Food Facts No.143 A dozen at a time!
Fuel Communique No.21