History of Advertising Trust: O&M wartime book no 2

A file of newspaper adverts from the British government's publicity campaigns on saving coal and other commodities. Topics addressed in the adverts include the saving of fuel for the war effort by domestic and industrial consumers; restrictions on coal allowances; the increase of fuel efficiency in the use of coal, gas, and electricity for heating, lighting, and cooking; and the recruitment of fuel watchers in industry. Other topics covered include the need for overseas trade, including the export of machinery to cover imports of food supplies and raw materials; changes to the provision of clothing coupons, including special provisions for infants and industrial workers; the wearing of white by pedestrians for night-time road safety; air-raid precautions in the home; and post-war recruitment for the Civil Defence Services and the Regular and Territorial Armies. Publicity campaigns represented in the file include Firebomb Fritz; and the Battle for Fuel campaign.