HAT OM - History of Advertising Trust: Wartime Guard Books

HAT OM - History of Advertising Trust: Wartime Guard Books

History of Advertising Trust

During the Second World War, the British government commissioned a range of advertising campaigns to be circulated in newspapers and other publications, promoting various schemes, initiatives, and public information notices. This series of eleven guard book volumes contains clippings from the advertising campaigns commissioned by the government between 1939 and 1951. The campaigns, published under the official imprint of various departments, reveal the ways in which wartime and post-war initiatives were communicated to the British public, and provide a valuable insight into the government's understanding of – and attempts to appeal to – the concerns of its citizens.


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History of Advertising Trust

Bread - Here is all the housewife needs to know
Without stopping to think. Road Safety No. 41
Which do YOU do? Road Safety No. 32
If gold were the only source of energy
Help him to say "Yes" when you ask for what you want
I couldn't see him for the fog, Mister
Next week's road victim
You'll want to bottle tomatoes and plums
A big push on exports…will bring the imports we need
The ABC of saving - No 13. Purchasing Power
Do you or don't you Road Safety No 31
The seven year gap. Shortage of promising young men
Without stopping to think. Road Safety No. 41
Which Foods do What - No 5. Jack Spratt wold eat no fat… but
The basic raw material of industry
Thank you, Teacher for making the road safer
Are you unwise or wise? Road Safety No. 35
I'm not used to all this traffic, officer
My windscreen wiper stuck…
The highest form of social service