HAT OM - History of Advertising Trust: Wartime Guard Books

HAT OM - History of Advertising Trust: Wartime Guard Books

History of Advertising Trust

During the Second World War, the British government commissioned a range of advertising campaigns to be circulated in newspapers and other publications, promoting various schemes, initiatives, and public information notices. This series of eleven guard book volumes contains clippings from the advertising campaigns commissioned by the government between 1939 and 1951. The campaigns, published under the official imprint of various departments, reveal the ways in which wartime and post-war initiatives were communicated to the British public, and provide a valuable insight into the government's understanding of – and attempts to appeal to – the concerns of its citizens.


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History of Advertising Trust

Oh, what are they doing to daddy?
An Order - rubber must not be destroyed, thrown away or mixed with refuse
Food Facts No.86 Changes in point values from March 9th
This tank's ready! Closing date 26th Sept.
For services rendered
Food Facts No.123 Children's Choice
5 answers when you have your new clothing book
Food Facts No.100
When can a vegetable eke out a meat food?
The Minister of Fuel asks you to keep within your fuel target for the year
Three wives (in services)
The Battle for Fuel Communique No 12
we'll bring enemy down + give vital backing + put your xmas wishes on active service…
Unarmed combat
all out to drive on to finish + but backing vital to success + give us your in war savings
…and we don't have to pay any income tax
Food Facts No.128 balanced diet
Priority. Children& (vitamins)
Foods that fight fatigue
Empty fish boxes are needed urgently. Send them back at once